SEO in the website translation

how to ensure translated versions of your website are indexed and available in results of search engines.

Websites translated by Text United can be indexed by Google and other major search engines.

Tech note: search engine should execute Javascript when crawling a website, as Text United requires Javascript support to inject translations into the website and handle other SEO related functions.
For search engines that do not yet execute Javascript while indexing (for instance Yandex or Aol), we suggest pre-rendering your pages to ensure your content is indexed correctly. Using a  service like can help you to accomplish this.


Unique URLs

Every translated page of your website must have a single unique URL, which the search engines will index and display inside the search results. So if your website is translated into three different languages (and the fourth being the source language), you should have exactly three alternative unique URLs identifying every page inside the website, plus the fourth URL being the default one identifying the source language of the page.

There are a couple of ways of setting up the URL structure of your website to achieve this:



ccTLD (country code top level domain)

Text United website translation supports the first and second option, both of them being perfectly good solutions and the final decision is left to you as the owner of the website, to decide based on your own preference.

Note: Historically, ccTLDs have been the recommended URL structure for international websites, although there really has been no evidence to substantiate the claim. Apart from requiring a significant upfront investment, as well as a lot of development and design resources not only in terms of building, but maintaining customized websites for multiple regional audiences, the ccTLD approach can negatively impact rankings since search engines view each domain as a unique website.

Once your website has been properly configured to support either the Subdirectory or Subdomain URL structure, you need to set this configuration property in your Text United website translation project and the system will automatically handle everything for you correctly and your visitors, as well as search engines, will see the appropriate URL identifier for every available language version of your website.

To give you a quick example, let’s say the root URL of your website is and the website is translated from English to German. There is also an “About us” page located at Using the two supported URL structures you would have the following options:

Using subdirectory approach: - for the default English version of home page - for the German version of home page - for the English version of about us page - for the German version of about us page

Using subdomain approach: - for the default English version of home page - for the German version of home page - for the English version of about us page - for the German version of about us page

In both cases, you only need to enable the correct URL structure on your website through the appropriate configuration, after which Text United will use it and inject the correct translated version of the pages for your visitors and search engines. Not only that, Text United will also generate the appropriate links inside your HTML, which point to other available language versions of that particular page, enabling your users and search engine bots to access them easily.

As a general recommendation, we would advise to use the subdomain approach as it’s more straightforward to set up and usually can be done easily within your domain name provider.

If you need any assistance regarding URL structure set up of your website or general SEO, feel free to contact our support. We will happily give you any additional help to improve the SEO of your website.